Social Sam is an Australian-made resource designed to promote pragmatic language, self-regulation, and social understanding in young children aged approximately 4-7 years. It is ideal for teachers and therapists looking for an engaging, evidence-informed resource to support all children in developing essential social understanding whether in the classroom or therapy setting.
With activities including 42 illustrated stories and 570+ pages of goodies, this resource helps children develop:
✔ Social understanding – Considering others’ perspectives, observing consequences and outcomes of Sam’s behaviours, words and actions
✔ Self-regulation strategies – Learning about ways to manage emotions and behaviors
✔ Self-reflection – Connecting learning to real-life experiences
✔ Self-efficacy – Building confidence in navigating social situations
42 illustrated “stories” arranged in seven sections (see below for titles of each)
24 cue cards (small and large versions) to use in teaching and transfer
a social glossary
a pragmatic checklist and goal-setter to direct individual learning goals
cut-out characters
calm plans
certificate templates
video clips to use with the Becoming Calm strategy
access to future activities and updates when released via the Social Sam Club
What’s New In Social Sam Version 2?
Neurodiversity-Affirming Approach – Emphasizes social motivation and understanding rather than rigid “rules” (e.g., reduced focus on eye contact).
More Inclusive & Engaging Stories – New characters and relatable scenarios.
Flexible Format – Can be used on interactive whiteboards, tablets, laptops, Smart TVs, or printed as booklets.
Adaptable for Individual & Group Learning – Suitable for whole-class teaching, small groups, or one-on-one sessions.
New Pragmatic Checklist and Goal-Setting Tool – Supports educators in setting individual social goals for students based on their unique abilities and comfort levels.
The stories are arranged in sections:
FOUNDATIONS
What is a Friend?
Being Friendly
Favourite Things
Different From Me (Feeling, Liking, Knowing, Thinking)
How Would I Feel?
Noticing Feelings
Thinking and Saying (and sometimes not saying!)
PLAY SKILLS
Asking to Join Play
Taking Turns
Asking Someone to Play with Me
Being Bossy
Losing
Sharing (Toys)
Silly Play
RELATING TO OTHERS
Helping Others
When Someone is Upset
When Someone Annoys
When I Annoy Someone (Understanding Personal Boundaries)
Accidents Happen (When I Hurt Others)
Getting Hurt (by Accident)
I’m In Charge Of Me (Getting upset by others breaking rules)
SELF-HELP
Becoming Calm
Asking for Help
Trying
Needing Time Out
Not Understanding
SOCIAL NORMS
Getting Someone’s Attention
Saying Hello
Interrupting
Close and Far – Distance
Soft and Loud – Voice
SCHOOL ROUTINES
Getting the teacher’s attention
Listening to the teacher
Show n Tell
CONVERSATIONS
Conversations
Introducing a Topic
Talking About Favourite Things
Including Important Information
I’m Not Interested!
Changing a Topic
Giving Others a Turn at Talking
Finishing a Conversation
This resource is downloadable upon purchase.
LICENSING AND COPYRIGHT
•A Single-User Licence ($125) permits one teacher or therapist to download and use the resource with their own clients or students in direct teaching or practice.
•A Whole Clinic/Whole School Licence ($325) allows up to five teachers or therapists working in the same geographical location to download and use the resource.
This resource is registered with Copyright Australia. Please respect copyright conditions—copying or forwarding the resource to an unregistered party is not permitted.
To register your purchase and gain access to Social Sam’s bonus materials, visit pelicantalk.com/socialsamclub
Each teacher/therapist licence also comes with Client Coupon codes that allows the entire program to be downloaded by families of students/clients at a discounted price.